Kelly Cudworth never expected to run his father’s office supply business. After college, he moved away and pursued other careers. But when Jeff Cudworth invited Kelly to join the company, he saw an opportunity to grow as a businessman. Today, as president of Pacific Northwest Business Office Products (PNWB), Kelly Cudworth is leading the small business on a new path — embracing market trends towards e-commerce and rapidly growing the company.
When looking to expand PNWB, Kelly Cudworth turned to Amazon Business as a partner. With the help of the Amazon Business support team, PNBW built a new office supply, furnishings, janitorial supplies, printer and copier catalog online.
“Amazon Business has created a marketplace where the customer feels really comfortable,” Kelly Cudworth says. “For the large enterprise environments, it really makes sense. They have the ability to generate reports, review usage data and centralize their procurement strategies.”
As a seller on Amazon Business, PNWB can connect with large enterprises and government agencies, which are eager to consolidate purchasing and meet diversity requirements through their spend. Using Amazon Business search tools, these customers can easily find certified local and veteran-owned businesses like PNWB.
In its first year on Amazon Business, PNWB revenues increased over 40% — and business is still growing. The Cudworths have seen that success means adapting to customer buying preferences and embracing new technology. Now, Amazon Business is helping them grow while still delivering the exceptional customer service that makes their business unique.
That’s an accomplishment this father and son team can celebrate together.