How a B2B seller in Michigan is using diversity certifications to grow his business

Kalamazoo, Michigan based Aldevra achieves a surprising level of success showcasing veteran-owned and minority status to reach new customers.

A service-disabled veteran and minority entrepreneur, Rodney Marshall started Aldevra in 2009 to sell medical and food service equipment. By meeting the demand for businesses with small, diverse certifications to service government contracts, Aldevra has become a prime contractor for many federal and state agencies. And by listing its products and certifications on Amazon Business, Aldevra now reaches more customers and is growing faster than ever.

How has selling on Amazon Business impacted Aldevra sales? As of August 2019, annual sales volume increased 177 percent year-over-year on Amazon Business, adding to the overall growth of the company.

“Since we started with Amazon Business, we made the Inc. 5,000 list of fastest-growing U.S. privately owned companies,” says Marshall. “Amazon [Business] sales are an important part of that growth. In addition, we made Inc.’s Vet50 list of top 50 veteran-owned businesses in the country. We're very proud of those achievements and our increasing growth.”

Marshall expects continued sales growth and even more new business customers. And he anticipates that Aldevra’s experience on Amazon Business puts the company in a great position to serve additional government agencies as they begin sourcing on Amazon Business. He concludes, “Aldevra is excited to be a small business with a large business reach.”

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